Warning: you’re losing money by not defining your ideal customer

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Struggling to attract the customers you want to work with? Defining your ideal customer isn’t simply a paper exercise, it’s the key to successful marketing for those running service-based businesses. As a service-based business you never quite know who is going to walk through your door, literally or figuratively. Some customers love what you do, […]

Focus your business on customer needs

Customer needs – why they should be your focus

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Well-constructed service descriptions reflect customer needs and identify the distinctive benefits of value to your customers. You make a difference to the lives of your customers by delivering specific services to your ideal customers, which fit with their needs. Put yourself in the shoes of your customer and ask yourself what do you do for your customers? […]